When compared with previous industrial revolutions, the Fourth Industrial Revolution is evolving at an exponential rather than a linear pace.
What is it that big companies don’t understand about 83 million of their customers? What’s hiding in Mary Meeker ‘s 333 slides this year? If you don’t know what the 4th Industrial Revolution is all about, will there be any hope for you in the future? Why isn’t separating your recycles from your garbage bins at your curbside enough? What’s hiding in your gut and why does it mean to your response to drug treatments – especially if you suffer from Parkinson’s? And, what’s this about floating solar panel islands, CO2 conversion and sea water?
Here’s the 1 Eye-Opening Statistic About Millennials That Big Companies Are Finally Beginning to Notice Hint: 35 percent.
“But a new report suggests that big companies are having a sudden realization–something that almost every one of the 83.1 million Millennial Americans knew a long time ago, and in fact that they’ve been screaming from the proverbial rooftops. It’s that while as a generation Millennials are “digitally native, mobile oriented, media savvy, politically progressive, ethnically diverse, well-educated and culturally savvy,” as Adweek put it recently, they also have one other giant defining characteristic: They’re kinda broke. The big culprits? There are two (neither is a big surprise). Number 1 is housing. Millennials are spending far more than their predecessors just to keep a roof over their heads. Half are still renting, and they’re paying a larger share of their income in rent than previous generations did. Number 2 is student debt. Americans under 30 owe $384 billion in student loans. Go back to 2004 — and honestly, student loans were a big issue then already — and the number was just $148 billion for that cohort.” By Bill Murphy Jr.
Mary Meeker just published her highly anticipated internet trends report
“Well-known venture capital investor Mary Meeker is out with her annual internet trends report, which has become required reading for tech investors. After splitting with Silicon Valley investing giant Kleiner Perkins in September, Meeker started a new firm called Bond Capital, which has raised $1.25 billion so far. The 333-slide report highlights the rise in digital media and visual communication like Instagram, wearable technology and digital payments, among other trends. More than half of the human population is online, Meeker said on stage at Recode. Public and private investments into tech companies is at at a two-decade high, nearing $200 billion last year. Wearable technology is booming, and users have doubled in the past four years. E-commerce and ride-share driven digital payments are rising. Image-based communication like Instagram, is on the rise. YouTube and Instagram are gaining the most for time spent on online platforms. Interactive games like Fortnite are gaining ground. Total players have accelerated at 2.4 billion, up 6% this year. “Privacy concerns are high but they’re moderating,” Meeker said on stage at Recode. Media time spent on mobile hit “equilibrium.” China makes up 21% of total global internet users vs. 8% in the United States.” Kate Rooney
The Fourth Industrial Revolution: what it means, how to respond
“When compared with previous industrial revolutions, the Fourth is evolving at an exponential rather than a linear pace. Moreover, it is disrupting almost every industry in every country. And the breadth and depth of these changes herald the transformation of entire systems of production, management, and governance. The possibilities of billions of people connected by mobile devices, with unprecedented processing power, storage capacity, and access to knowledge, are unlimited. And these possibilities will be multiplied by emerging technology breakthroughs in fields such as artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3-D printing, nanotechnology, biotechnology, materials science, energy storage, and quantum computing.” Klaus Schwab Founder and Executive Chairman, World Economic Forum
United States of Plastic Where does your plastic go?
“Global investigation reveals America’s dirty secret A Guardian investigation has found that hundreds of thousands of tons of US plastic are being shipped every year to poorly regulated developing countries around the globe for the dirty, labor-intensive process of recycling. The consequences for public health and the environment are grim. A team of Guardian reporters in 11 countries has found:Last year, the equivalent of 68,000 shipping containers of American plastic recycling were exported from the US to developing countries that mismanage more than 70% of their own plastic waste.” Guardian US · Erin McCormick, Bennett Murray , Carmela Fonbuena , Leonie Kijewski, Gökçe Saraçoğlu , Jamie Fullerton, Alastair Gee and Charlotte Simmonds
Rigorous study explains how a single gut bacteria species can eat Parkinson’s disease drug
“One of the most compelling, and burgeoning, areas in medical research today is the influence of our gut microbiome on a whole host of mechanisms in our body. A Yale University study just last week catalogued how 76 kinds of gut bacteria can negatively affect 176 commonly prescribed medicines. Ultimately this new research paints the most complete picture to date of how a specific bacterial species can disrupt the metabolism of a commonly used drug. The striking study offers a new insight into why medicines do not work the same way in every person, and better understanding these mechanisms may suggest ways to significantly improve the efficacy drugs we have already developed, instead of producing entirely new ones.” Rich Haridy
Giant Floating Solar Farms Could Extract CO2 From Seawater, Producing Methanol Fuel
“Millions of floating islands, clustered together, that convert carbon dioxide to methanol fuel could help reduce the amount of green house gases in the atmosphere, according to researchers from Norway and Switzerland. In the paper, the researchers suggest floating islands similar to large-scale floating fish farms. They would use photovoltaic cells that could convert solar energy into electricity. This would then power hydrogen production and carbon dioxide extraction from seawater. The gasses produced would then be reacted to form methanol that can be reused as a fuel.” Scott Snowden
6) Anticipate changing circumstances and economic cycles.
7) Persist and pivot to navigate external threats and opportunities.
17) Sketch out your trajectory in 5-year timeframes. Will we fall into another recession? Absolutely. Will you be ready this time with future-proofed strategies?